Here's the Real Reason Why You Shouldn't Trust the Box Office Tracking for 'Superman'
This stretch of the blockbuster movie season has been referred to by some insiders as “the summer ofSuperman,” as the anticipation forJames Gunn’s new DC Studios film has reached its apex. Beyond the excitement that comes with the reintroduction of one of the most famous superheroes of all time, there is significant pressure uponSupermanto perform well, as it could signify a strength in the theatrical market. While this year has seen significant successes in the form ofA Minecraft MovieandLilo & Stitch, the general decline in the box office post-COVID has made it of critical importance to find crowdplasers that can kickstart a cultural conversation, similar to the phenomenon ofBarbieandOppenheimertwo years ago....