LAIKA has announced a new partnership with Converse to allow fans to customize shoes with patterns and iconography from all five from the legendary stop-motion animation studio:Coraline,The Boxtrolls,ParaNorman,Missing Link, andKubo and the Two Strings. The partnership will culminate with a limited edition line of shoes inspired byLAIKA’s next film,Wildwood.
Fans all around the globe will be able to customize their pair of Chuck Taylor All-Stars with illustrations from LAIKA’s beloved animation films as part of the platformConverse By You. On the platform, customers choose how to alter the colors, patterns, and images they want to see on their shoes. So, when LAIKA elements become available, anyone will be able to have a unique pair of shoes that express their love for their favorite film. All five films Laika has developed so far have been nominated for the Academy Award for Outstanding Animated Feature, withKubo and the Two Stringswinning the BAFTA Award for Best Animated Film, andMissing Linktaking the Golden Globe for Best Animated Film. So, of course, the most challenging part will be choosing which elements you’ll feature on your pair of All-Stars.
Commenting on the partnership, LAIKA’s Chief Marketing Officer & SVP of Operations,David Burke, said:
“LAIKA is known for its unique approach to filmmaking, enhancing the artisanal stop-motion technique with technological innovations. Each of our strategic marketing partnerships are based on a shared ethos: originality, individuality and bold creativity. We are excited to be collaborating with Converse to realize a truly meaningful partnership that will offer fans the opportunity to co-create their own Chucks as well as celebrate LAIKA’s rich design DNA. We look forward to extending this inspiring partnership as we approach the release of our next film,Wildwoodwhose original and bold design aesthetic will be sure to excite and inspire fans.”
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Chief Marketing Officer of Converse,Sejal Shah Miller, also added:
“As a brand that has been adopted around the world and across cultures by creatives, style mavens, musicians, artists, athletes, dreamers, and thinkers, our upcoming collaboration with LAIKA serves as a strong proof point in supporting our mission to unleash the creative power of youth. By bringing to life the adventurous, independent, and progressive characters from LAIKA’s award-winning films on our iconic canvas sneakers, we hope to offer a platform that enables our consumers to make the stories their own.”
Directed byTravis Knight, President and CEO of Laika Studios,Wildwoodadapts the novel of the same name by The Decemberists’lead singer and songwriterColin Meloy. The story follows a young girl who adventures into the forest to rescue her young brother from the murder of crows, meeting talking animals and mystical creatures along the way. AfterWildwood, Knight is teaming up withOzark’s creatorBill Dubuquefor a newmysterious LAIKA stop-motion feature namedThe Night Gardener.
