The domestic box office witnessed an excellent 120% bump on Valentine’s Day, withMagic Mike’s Last Danceclaiming the top spot. The comedy drama threequel made $1.93 million, taking its running domestic total to just over $11 million in five days. Context is especially important here; the third Magic Mike movie is making significantly less than both previous entries in the franchise, mainly because Warner Bros. gave it a targeted release in just 1,496 theaters.
In fact, the movie was originally destined for an HBO Max release, which was scuttled relatively recently after encouraging test screenings. Directed bySteven Soderbergh,Magic Mike 3sees returning starChanning Tatumas the titular stripper one last time. The first film, also directed by Soderbergh, became something of an event in 2012, ultimately grossing over $160 million worldwide. Even its 2015 sequel,Magic Mike XXL, cracked the $120 million mark globally.
Magic Mike 3cost significantly more than both previous installments — a reported $40 million, as compared to the $7 million and $14 million that the first and second films cost. With a 134% increase in revenue from Monday, the film’s five-day domestic haul is just $1 million shy of the $12 million that the romantic comedyMarry Medelivered at the same time last year. That film — starringJennifer LopezandOwen Wilson— released day-and-date on streaming, and ended its domestic run with $22 million.
RELATED:10 Valentine’s Day Horror Movies for Those Who Hate the Holiday
TwoJames Cameronmovies fought a closely contested race for the number two spot, withAvatar: The Way of Waterwinning out. The science-fiction sequel made $1.8 million, jumping 163% over Monday and taking its running domestic total to a hair under $650 million. Cameron’s 1997 blockbusterTitanic, which was re-released last weekend in celebration of its 25th anniversary, took the third spot with $1.69 million, a 141% increase from Monday. This takes the iconic romance epic to $668 million at the domestic box office.
The fourth and fifth spots went to Paramount’s sports comedy80 for Brady($1.66 million) and Universal’sM. Night Shyamalan-directed apocalyptic thrillerKnock at the Cabin($1.59 million).80 for Bradyjumped 115% over Monday, and took its running domestic total to $27.2 million after over a week in theaters.Knock at the Cabinsaw a terrific 182% increase over Monday’s haul. The film has grossed $25.5 million domestically so far, in the middle of week two of release.
Total revenue on Valentine’s Day stood at $14.3 million, which is 13% higher than Valentine’s Day 2022, which delivered $12.7 million. Marvel’sAnt-Man and the Wasp: Quantumaniais expected to debut at the top spot this weekend. Projections estimate a domestic haul in the $110 million range over the four-day extended weekend. You can watch our interview withQuantumaniadirectorPeyton Reedhere, and stay tuned to Collider for more updates.
