Does it get more fetch than this?Mean Girls, the musical film based on the Broadway musicalMean Girls, adapted from the movieMean Girls,has just crossed $100 million at the worldwide box office after six weeks of release. The movie crossed the threshold for that major milestone this week as part of the box office boost that Valentine’s Day provided exhibitors.Mean Girlshas now generated $101.2 million worldwide, including $71.2 million in North America and $30 million from 31 international territories.
Originally commissioned as a Paramount+ exclusive, the studio opted to send the movie to theaters instead after highly positive test screenings, andit went on to hold the No. 1 spot at the domestic box officefor the three weeks immediately after its release on January 12. It also earned No. 1 openings in the United Kingdom, Australia, New Zealand and Mexico. The film then expanded to Thailand on February 15 and will open in Singapore and India later this month.
Angourie Ricetakes on the role of Cady Heron,originally played byLindsay Lohan, and finds herself trying to find her place in the complex social hierarchy of her new high school, dominated by a clique known as the Plastics. The charisma machine that isReneé Rappshines as the film’s breakout star, reprising her Broadway portrayal of the clique’s leader, the school’s very own Queen Bee, Regina George. The movie features a talented lineup, includingChristopher Briney, Bebe Wood, Avantika, Jaquel Spivey, Auli’i Cravalho, along withreturning original big-hittersTim Meadowsand the film’s producer and writer,Tina Fey. The movie is directed by the duoSamantha JayneandArturo Perez Jr.
Is ‘Mean Girls’ a Musical?
Well, the short answer is yes, but you’d be forgiven for believing it wasn’t, as the marketing for the film almost went out of its way to underplay that fact. Was there a reason for this?According toMarc Weinstock, Paramount’s president of global marketing and distribution, the studio believed people would be put off if they were fully aware the feature was a musical.
“We didn’t want to run out and say it’s a musical because people tend to treat musicals differently. This movie is a broad comedy with music. Yes, it could be considered a musical but it appeals to a larger audience. You can see in [trailers for] ‘Wonka’ and ‘The Color Purple,’ they don’t say musical either. We have a musical note on the title, so there are hints to it without being overbearing.”
It seems the reserved strategy paid off with the movie enjoying a successful run at the box office.Mean Girlsis still in theaters. Stay tuned to Collider for updates.
Mean Girls
Cady Heron is a hit with the Plastics, an A-list girl clique at her new school when she makes the mistake of falling for Aaron Samuels, the ex-boyfriend of alpha Plastic Regina George.
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