A new international trailer forSnake Eyes: G.I. Joe Originshas arrived, revealing some new snippets of footage that weren’t seen in the recently-released domestic promo,which landed a few days back. The latest chapter in the franchise is coming to theaters in less than a month, with the marketing campaign now beginning to kick into high gear.
A hybrid of spinoff, prequel and origin story,Henry Goldingstars as the mysterious protagonist, trained in the ways of the ninja by a shadowy clan known as the Arashikage. However, his loyalty to the cause is tested when secrets and revelations from his past resurface,setting him on the pathto becoming the titular and permanently masked hero of theG.I. Joeuniverse.
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Paramount will be hoping thatSnake Eyesmarks third time lucky for the studio’s attempts to turnG.I. Joeinto a money-spinning franchise. Stephen Sommers' 2009 openerThe Rise of Cobraearned a shade over $300 million at the box office against a hefty $175 million budget, but the blockbuster was essentially a live-action version ofTeam Americawithout a hint of irony or self-awareness. To illustrate that point, at one stageChanning Tatum’s Duke rides a motorcycle through a graveyard in the rain while wearing sunglasses, and it’s supposed to be treated with the utmost seriousness.
John M. Chu’s 2013 effortRetaliationroped in self-proclaimed “Franchise Viagra"Dwayne Johnson, and while it fared better than its predecessor from a critical and commercial perspective, the numbers still weren’t strong enough to generate a direct sequel, so eight years later we’re getting another fresh start.
The action looks suitably impressive, with directorRobert Schwentkemarrying intricate hand-to-hand combat with the requisite effects-driven pyrotechnics, and based on nothing but the footage alone,Snake Eyeslooks like it could be a whole lot of fun. Golding is an undeniably talented and charismatic actor aiming to make a seamless transition into action hero territory, and the supporting ensemble is solid.
Warrior’sAndrew KojiandThe Raid’sUko Uwaisprovide the martial arts badassery as Storm Shadow and Hard Master respectively, while fast-rising starSamara WeavingandMoney HeistbreakoutÚrsula Corberólend support as Scarlett and the Baroness, in addition toHaruka Abe’s Akiko,Takehiro Hira’s Kenta andPeter Mensah’s Blind Master.Snake Eyes: G.I. Joe Originsreleases on July 23, and you can check out the new international trailer below.
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